Shimano Bull's Eye 9120

Bull’s Eye – Ultra Tough Long Range Saltwater Reel

The Bull’s Eye is an ultra tough reel designed for long range saltwater surf and rock fishing, especially with large leads or over rough ground. The immensely powerful gearing, winch-like retrieve and metal HAGANE body combine seamlessly to deliver Shimano’s toughest long range reel.

Built for Power and Strength

If your fishing revolves around rough ground, heavy lead or long range fishing from rocks, where you need massive amounts of power and strength to overcome the conditions, the Bull’s Eye is the perfect solution. Reaching almost cult-like status around the world, the Bull’s Eye is a long range surf reel that has undergone a power makeover, without an increase in weight. At 540g it is remarkably light for such a tough reel, which makes it a pleasure to use, even when you are up against the toughest, most challenging situations.

Advanced Engineering and Technologies

Designed for strength and power, the Bull’s Eye has super strong HAGANE Gears and X-SHIP. These two technologies provide the strength required to overcome tough situations, and the high torque 3.5:1 gear ratio enables you to keep winding when the pressure is on, without excessive pumping of the rod.

Efficient Performance Across Conditions

On lighter ground, or over sand, the Bull’s Eye still retrieves 84cm of line per handle turn, so it’s no slouch. The remarkable lightness is created by the use of a tough, rigid HAGANE Body made from aluminium. This not only protects the internal gearing, it creates a super stiff frame to ensure everything is held in perfect alignment.

Maximised Casting and Control

To maximise casting performance, you’ll find the combination of Slow Oscillation, Aero Wrap II, Parallel Body and AR-C spool hard to beat. The Hi-Speed Drag can be adjusted in a turn from lock down (20kg) to fish-playing, giving you total control during demanding fights.