[{"id":629762916697,"handle":"berkley","title":"Berkley","updated_at":"2026-01-20T04:00:42+01:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBerkley\u003c\/strong\u003e is an American brand, established in 1937, that focuses on producing \u003cstrong\u003ehigh-quality fishing gear\u003c\/strong\u003e, including lines, baits, and rods. Their products cater to a wide variety of fishing styles, such as freshwater, saltwater, and predator fishing. Berkley's well-known lines like Trilene and FireLine are designed for strength and reliability, making them ideal for techniques like \u003cstrong\u003espinning and trolling\u003c\/strong\u003e. Their baits, including PowerBait and Gulp!, are highly effective for targeting species such as bass, trout, pike, and walleye.\u003c\/p\u003e","published_at":"2024-09-21T12:55:35+02:00","sort_order":"alpha-asc","template_suffix":"berkley-collections","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Berkley"}],"published_scope":"global","image":{"created_at":"2024-09-21T21:25:47+02:00","alt":"Berkley logo featuring bold white text inside a red oval, topped with an illustration of a fish, symbolizing a trusted brand known for high-performance fishing lines, lures, and tackle designed for anglers of all skill levels","width":500,"height":500,"src":"\/\/barracudashop.co.uk\/cdn\/shop\/collections\/COLLECTIONS_BRANDS_FISH_7.png?v=1735145597"}},{"id":679455129945,"handle":"berkley-lures","title":"Berkley Lures","updated_at":"2025-11-06T13:12:28+01:00","body_html":"\u003csection class=\"collection-copy\"\u003e\n\u003cp\u003eThe Berkley Lures collection is crafted to attract more strikes with realistic designs, proven actions, and quality materials. Trusted by anglers worldwide, these lures deliver reliable performance in both freshwater and saltwater fishing.\u003c\/p\u003e\n\u003cp\u003eFrom soft baits and hard lures to spinners and specialty designs, Berkley offers versatile options to match different species and fishing techniques.\u003c\/p\u003e\n\u003c\/section\u003e","published_at":"2025-09-30T07:34:15+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Lures"},{"column":"vendor","relation":"equals","condition":"Berkley"}],"published_scope":"global","image":{"created_at":"2025-10-03T09:50:45+02:00","alt":null,"width":1080,"height":1080,"src":"\/\/barracudashop.co.uk\/cdn\/shop\/collections\/1132294.png?v=1759477845"}},{"id":628746486105,"handle":"hard-lures","title":"Hard Lures","updated_at":"2026-01-05T13:12:25+01:00","body_html":"\u003cp\u003e\u003cstrong\u003eHard Lures – Precision and Durability for Aggressive Strikes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt Barracuda Shop, we offer an exceptional range of hard lures, including the popular Yasei series. Hard lures are designed for durability and precise action, making them perfect for targeting predatory species like pike, bass, and perch. The Yasei series, for instance, features detailed designs and lifelike swimming action that mimic baitfish, enticing aggressive strikes from predators. Whether you're fishing in freshwater or saltwater, our hard lures provide excellent casting distance, durability, and realistic movement to improve your chances of a successful catch every time.\u003c\/p\u003e","published_at":"2024-09-06T23:26:16+02:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hard Lures"}],"published_scope":"global","image":{"created_at":"2024-09-08T14:00:02+02:00","alt":null,"width":600,"height":600,"src":"\/\/barracudashop.co.uk\/cdn\/shop\/collections\/Yasei_Javelin_Jerk.webp?v=1725796803"}},{"id":628746453337,"handle":"lures","title":"Lures","updated_at":"2026-01-28T13:12:36+01:00","body_html":"\u003cp\u003e\u003cstrong\u003ePremium Fishing Lures at Barracuda Shop – Top Brands for a Successful Catch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt Barracuda Shop, we offer a wide range of high-quality lures designed to attract fish by mimicking their natural prey. Lures are essential for various fishing techniques, helping you target specific species with precision. We carry top brands such as Shimano, JLC, and others, ensuring that you have reliable, effective gear for your fishing adventures. Whether you’re looking for hard baits, soft plastics, or jigs, our selection has everything you need to improve your chances of a great catch.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2024-09-06T23:25:36+02:00","sort_order":"alpha-asc","template_suffix":"lures-collection","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Lures"},{"column":"tag","relation":"equals","condition":"Hard Lures"},{"column":"tag","relation":"equals","condition":"Soft Lures"},{"column":"tag","relation":"equals","condition":"Jigs"},{"column":"tag","relation":"equals","condition":"Metal Lures"},{"column":"tag","relation":"equals","condition":"\u003c50mm"},{"column":"tag","relation":"equals","condition":"50-79mm"},{"column":"tag","relation":"equals","condition":"80-99mm"},{"column":"tag","relation":"equals","condition":"100-129mm"},{"column":"tag","relation":"equals","condition":"170-199mm"},{"column":"tag","relation":"equals","condition":"130-169mm"},{"column":"tag","relation":"equals","condition":"200-239mm"},{"column":"tag","relation":"equals","condition":"240-279mm"},{"column":"tag","relation":"equals","condition":"280-299mm"},{"column":"tag","relation":"equals","condition":"300mm+"},{"column":"tag","relation":"equals","condition":"\u003c5g"},{"column":"tag","relation":"equals","condition":"5-9g"},{"column":"tag","relation":"equals","condition":"10-19g"},{"column":"tag","relation":"equals","condition":"20-49g"},{"column":"tag","relation":"equals","condition":"50-99g"},{"column":"tag","relation":"equals","condition":"100-199g"},{"column":"tag","relation":"equals","condition":"200-299g"},{"column":"tag","relation":"equals","condition":"300g+"},{"column":"vendor","relation":"equals","condition":"JLC"}],"published_scope":"global","image":{"created_at":"2024-09-07T23:20:33+02:00","alt":null,"width":1080,"height":1080,"src":"\/\/barracudashop.co.uk\/cdn\/shop\/collections\/Untitled_design_4.png?v=1725744034"}},{"id":628746289497,"handle":"lures-baits","title":"Lures \u0026 Baits","updated_at":"2026-01-28T13:12:36+01:00","body_html":"\u003cp\u003e\u003cstrong\u003ePremium Lures \u0026amp; Baits at Barracuda Shop – Top Brands Like Shimano, JLC, and Nash\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt Barracuda Shop, we offer an extensive range of high-quality lures and baits designed to attract various fish species. From lures that imitate natural prey to specialized baits like boilies and liquids for carp fishing, we have everything you need for any fishing adventure. We stock top brands such as Shimano, JLC, Nash, and more, ensuring reliable performance. Whether you're targeting predators with hard baits and soft plastics or carp with boilies and attractants, our selection guarantees improved chances of success with every cast.\u003c\/p\u003e","published_at":"2024-09-06T23:21:27+02:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Lures \u0026 Baits"},{"column":"tag","relation":"equals","condition":"Lures"},{"column":"tag","relation":"equals","condition":"Baits"},{"column":"tag","relation":"equals","condition":"Hard Lures"},{"column":"tag","relation":"equals","condition":"Soft Lures"},{"column":"tag","relation":"equals","condition":"Jigs"},{"column":"tag","relation":"equals","condition":"Metal Lures"},{"column":"tag","relation":"equals","condition":"Boilies"},{"column":"tag","relation":"equals","condition":"Pellets"},{"column":"tag","relation":"equals","condition":"Artificial Bait"}],"published_scope":"global","image":{"created_at":"2024-09-08T00:18:49+02:00","alt":null,"width":600,"height":600,"src":"\/\/barracudashop.co.uk\/cdn\/shop\/collections\/Baits.webp?v=1725747530"}},{"id":689459429721,"handle":"quick-order","title":"Quick Order","updated_at":"2026-02-01T13:13:53+01:00","body_html":null,"published_at":"2026-01-21T06:42:17+01:00","sort_order":"best-selling","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"}]
Duties and taxes included.
Shipping calculated at checkout.
In stock
Couldn't load pickup availability
The unique, wider belly than upper head width gives instability to the bait, allowing it so swim at all speeds and generate energetic moves. The shad silhouette design has an ultra-low center of gravity, allowing for all kind of use - from slow roll, jigging, trolling and burning it. The Flatt shad is a unique and silent vibration bait, making it perfect for both finesse and power fishing. Also it is perfectly useable for both in fresh and saltwater because of its sharp and strong Fusion 19 hooks and long distance properties. The smaller versions are really irresistible for perch, zander, aspius, pike and even seabass, while the larger versions are also widely known for jigging and casting for catfish and pike.